
Martin Sterner
VP Revenue & GTM Operations – CommercialRevenue Strategy & Forecasting
- Leading revenue planning and forecasting, in partnership with Sales and Finance.
GTM Infrastructure & Revenue Operations
- Own revenue tech stack (e.g., HubSpot, Clay).
- Leading the RevOps function, including process automation, funnel governance, and lifecycle tracking.
Pricing & Packaging
- Develop and optimize pricing strategy, value-based monetization, and discounting policies.
Sales enablement
- Responsible for onboarding, training, certification, competitive playbooks, and objection handling processes.
Strategic GTM Planning
- GTM planning cadences: quotas, comp, territory, and sales capacity.